Author Archives: Don Ho

The unsolicited prospecting call, better known as the “cold call,” is an effective sales tool that many lawyers may not feel very comfortable using. What’s the key word in the previous sentence? Effective. Legal professionals may feel they are “above” the cold call. They may believe there are better, less intrusive techniques. They may have […]

When most firms aren’t growing, the standard approach is usually restructuring their strategy. However, many times, it’s not the strategy that’s hindering progress. Instead, it has everything to do with mindset. Mindset can be defined as the belief that someone has about the nature of ability and talent. Mindset is everything. It is the most […]

Oh, the threat of bad online publicity – no one is immune to it. The eponymous nature of Twitter, Yelp and numerous

When the economy takes a hit, many businesses do whatever they can to get rid of any extra costs to prevent themselves from drowning. More often than not, the marketing budget is among the first costs to be cut down. That is not the best thing to do in this scenario. This is because cutting […]

Many lawyers I meet still insist that they do not need an Internet presence, commonly citing “I have more than enough business” as justification for no further efforts in their marketing. While they may be content with the level of business they are currently experiencing, they are indeed missing out on a vast majority of […]

Whether you’re just starting as a lawyer or you’ve been at it for a while, you’ve probably asked yourself what it take to become a successful rainmaker. Is it delivering exceptional service? Or is it being extensively knowledgeable in the field? Or perhaps applying clever marketing techniques? There is no doubt that these are important, […]

It may not come as a surprise that there are thousands of lawyers who are new to the legal profession and consider themselves unhappy. After all, seeking employment while also struggling to pay back six-figure loans can result in anxiety and feelings of unhappiness. But what about seasoned attorneys who possess job security and have […]