Author Archives: Don Ho

One of the most critical rules in any business is to charge what you are worth. Unfortunately, some lawyers – new and old – continue to undercut themselves with low rates. They charge less than they are worth for several reasons. First, the lawyers expect the lower fees to bring in more customers. Second, they […]

One of the most essential marketing tools a small law firm has to reach out to current and potential clients is its website. At its best, a well-done website can help your firm develop its brand, rise in search engine rankings, let potential clients know what you’re all about, and best of all, turn those […]

Actually, it’s for two good causes. The first cause is for your bottom line, and the second is to promote a charity or good social cause you are passionate about. The cause is called ’cause marketing,’ and it means for a business to team up with a charity they believe in and want to help […]

Lawyers are often times uncomfortable discussing their fees with clients. But if there is no upfront transparency regarding money matters, there can be a miscommunication of pricing expectations between the lawyer and his/her client.  This can often result in the cessation of the client-lawyer relationship. The client may pay the invoice and then drop out […]

Do you want to be more efficient even when you can’t be in the office? In today’s legal landscape, an attorney who is not using technology to make his/her practice more efficient is committing business malpractice. The following list of online tools can be used to do work from anywhere: Online File Sharing Sugar Sync […]

The famous President Abe Lincoln once said: “Give me five hours to chop down a tree, and I will spend the first four sharpening the ax.” Here are three vital steps that will help you accomplish more work by doing less. 1. Make Space For Quiet Time You need to create segments in your workday […]

If you are one of those people who are always on the lookout for more leads and referrals, then you need to be willing to ask for more leads and referrals. While this may sound like a pretty daunting task to some of you, it is quite simple. I am sure if you go through […]

The unsolicited prospecting call, better known as the “cold call,” is an effective sales tool that many lawyers may not feel very comfortable using. What’s the key word in the previous sentence? Effective. Legal professionals may feel they are “above” the cold call. They may believe there are better, less intrusive techniques. They may have […]

When most firms aren’t growing, the standard approach is usually restructuring their strategy. However, many times, it’s not the strategy that’s hindering progress. Instead, it has everything to do with mindset. Mindset can be defined as the belief that someone has about the nature of ability and talent. Mindset is everything. It is the most […]

Oh, the threat of bad online publicity – no one is immune to it. The eponymous nature of Twitter, Yelp and numerous