1. Your marketing plan sucks.
Let’s face it. Do you even have a marketing plan? I know what they told you in school: “If you hang the shingle, they will come.”. How’s that working out? In my experience, they don’t come to you, you need to go to them OR get them to come to you with a compelling message about why they should.
2. Your execution sucks.
Maybe you’ve created an amazing plan. And it’s gathering dust in your mind, on your computer or, even, literally gathering dust on the shelf. Well, that plan isn’t going to execute itself, and no one else is going to do it for you. It takes slow, methodical work to grow your book. Stuff you don’t want to do. Client dinners, writing articles, proofing social media posts, building YOU as the business, not your firm. And it takes strategy, planning and execution. Get to work and make it happen.
3. Your networking sucks.
This is such an individual thing that it’s hard to pinpoint a generalization for attorneys, but in my experience, I think attorneys come across networking as a chore rather than a necessity. You can’t grow your book alone. You’re going to need help. People to refer you business. And that means getting to KNOW the people who can refer you the business.
4. Your strategy sucks.
You have a strategy for litigation. Why don’t you for your book of business? I know what you’re thinking. I’m just going to join this Inn of Court or this networking group. But all these TAKE TIME AWAY FROM YOU. And your most precious resource is time. Take the time to figure out your value proposition, and then find the group or groups that NEED what you’re offering.
By following these 4 steps, you will increase your book of business by 50% more than before. If you have questions, call us for a consultation and see how we can help you.